local motion poster idea

Part 1

For this assignment I will be compiling together an informative poster for the company that I am working on behalf of local motion. I  aim to provide a colourful poster that will grab peoples attention when boarding public transport . It is statistically proven that when their is  seemingly to much text and the poster doesn't have a vibrant color scheme that not many people will actually take the time out of their day to read the entirety of the poster. For this poster I  think it would be highly beneficial if there were lots of these posters on buses and trains in a bid to appeal to the people that are users to carry on frequently using the service. My idea for this poster would be to try and portray the users to be heroes and let them know how much good they are doing for the environment etc. In the poster it would appeal to users to carry on doing good and using the public transport by listing the benefits of this form of transport and how it outweighs the negatives of travelling by car. Finally in this poster I will be encouraging readers to spread the word of local motion and  of the positives of using public transport as a pose to using a car. In this poster it would be vital that I included the logo into the poster so that it would be made apparent to the people whom are reading it who is promoting this message. By making this it will help spread the name of local motion and also increase the knowledge of the target market  and help them buy into the ideology of local motion. When producing a poster it is integral that a lot of thought goes  into what you want your text to look like once on the page. Their are a variety of typefaces that are to our disposal and for this poster I believe that the times new roman font would be the perfect fit for this poster as it brings a degree of simple efficiency to the poster as the text is simple but it also stands out which is vital for when its on the poster  . With my idea appealing to the people using public transport.

my aim is to capture the attention of the users and to try and get word to spread to other people who opt not to use this service and explain how using this service can benefit them. I feel the backdrop of the background would work well if it was a train  as this showcases the issue that we are trying to sell and it is very relevant to the project . On the poster I aim to bring to attention the positives of using the services that we are suggesting and state the facts on the effects of using other forms of transport such as cars. The poster needs to be very short and snappy because the chances of many people giving the poster their undefined attention is highly unlikely so peoples attention needs to be captured instantly with snappy slogans and typefaces that stand out.


Different types of typefaces 

Serif:  Local motion

Sans serif: Local Motion

Roman : Local Motion

Gothic: Local Motion

As you can see typefaces have a variety of different styles and effect the text in many different ways this is why its absolutely vital to choose the right typeface. Evidently the 2nd and 4th have a more striking impact compared to the 1st and 3rd

Part 2

Their are many types of different images to do with moving trains that all cost a certain price to use like say for example this image of  a train would cost 18 pound for a standard print. The legal repercussions of using this image illegally without paying for it could be very damaging to some companies. This is why i will be sourcing my image from a site that allows me to use the images for free so local motion wont get into trouble for the copyright.












Part 3





firstly i acquired a photo of a moving train off a free site on google  that allowed the images to be sourced  without charge and then cropped it and put it into my poster 



On this screenshot you can see that I have now added the local motion logo to my poster For this photo i needed to save the logo from the local motion website and then once i got it onto my poster i had to use the magic wand tool to rid the image of all the white around and then clicked delete .







Part 4 


I then went on to find the local motion logo on their own website and put it into my poster i had to use the magic wand tool to remove the white bits around the photo and clicked delete . Then i decided to put text on the poster to send out our message i put it in the times new roman font which is the one that i desired from the start.