Developing technologies 




The way that TV has changed across the years has been nothing short of incredible the amount of platforms that are now easily accesible to watch films are endless like for example social media sites such as netflix project  the films to people all around the word for a subscription fee. the film industry has massively changed  over the years in terms of the quality of them with the resolution of the being shot being upped across the years  with some films posing off a 4 to 5 k resolution now a massive up in standard compared to say a decade ago.


Interactive


The way that the technology has changed across the years has been very drastic within the interactive business for example the graphics. The graphics on video games consoles such as the Sega mega drive and the original PlayStation are miles behind the consoles that are out and in production today. The way that the technology has developed is widely due to online gaming taking over which wasn't possible within the years of the original PlayStation. Nowadays we are blessed with the best of its kind within our gaming console market ,for example the Xbox one has a wide range of applications available to your disposal meaning that with the click of a button it would be possible to make the device turn into a music player or  a competent television system. With the original gaming consoles you were restricted to below par graphics and being joined to your controller constantly the way that the technology has developed has paved the way for things like the Nintendo Wii to allow different elements of gaming. Back to the release of the original PlayStation  it would have almost been impossible to imagine using a gaming console to use for exercise like the Nintendo Wii managed with interactive games such as Wii fit and Wii sport. The graphics have came a long way and now allow you to be able to see your games in a stunning resolution that would of seemed impossible in the days of the original PlayStation and Xbox days.






On demand viewing




The whole aspect of on demand viewing has virtually revolutionized the way that consumers are now able to watch TV like say for example back in the days before on demand viewing if you missed your favorite TV show that was scheduled for a certain time then you would have to rely on the likes of a weekly omnibus of the show or look out for when the repeat would be aired again. Nowadays their is no limit for the consumer if you know that you wont be able to watch a certain TV show at the scheduled time you are now able to press the record button and your programme will be there for you to watch whenever it suits you. If you don't have the package where you are able to record shows it is also possible for you to catch up on shows via using free apps such as 4 on demand and BBC Iplayer to catch up on the shows free of charge whenever you like if they are on that website. The whole aspect of on demand viewing puts you the consumer in control of what you want to watch and when you want to watch it at your own convenience.




Pay per view


The aspect of pay per view has came a long way since it first originated it originally only allowed a pay per view for say a big event that was on so say for example a big box office boxing fight. Nowadays pay per view is available on all platforms so  When looking to watch a film  that has just came out on sky box office it would be possible to order it through your package and order it outright. Another way that it is possible to pay per view would be applications such as Netflix that allow a monthly subscription fee that you need to pay before having access to the whole movies and TV shows that Netflix has to offer on their application. Netflix is really helpful due to the fact that back in the days before the internet really took the world by storm if you had a favorite season that you loved watching once a week but you missed an episode Netflix allows the opportunity to catch up with ease if it is aired on their site. Pay per view has also developed with the involvement of now being able to order these events that are pay per view such as the boxing in an ultra HD giving a better experience that once wasn't on offer.

Adams last assignment

Table of contents

1) Introduction

2)Overview

3) Main report

4) conclusion

Introduction

For this assignment I will be reviewing the film Captain America The winter soldier and identifying the key competitors for the film and provide an overview on the way that the comps faired in their venture and give an idea of what to expect upon release

Overview

Captain America the winter soldier is a film produced by the Russo brothers Anthony and Joe and is a follow up to the first captain America film. The standout cast members include Scarlett Johansson Chris Evans and Anthony Mackie just to name a few    

Main report

Primary research


For the Film captain America the winter soldier their will need to be a great deal of primary research put in to be certain that the film can be as successful as possible. Methods of primary research that I would carry out upon the release of the film would be questionnaires this would be a very good way of gathering the information on peoples preferences and if they would like to see these movies. When filling out a questionnaire it is of high integrity that the questionnaires were handed out to neutral parties so that the results weren't to one side and  would give a lot more of a fair reflection on the findings. Other ways of primary research could be delving into the franchise of captain America and looking through the past film productions and seeing how the predecessors faired so that it allows you to capitalize on the things that were missed out on and to integrate these ideas into effect. Finally another form of primary research that could be carried out would be an internet forum vote that would give the fans the opportunity to  vote if they wanted to see a follow up to the franchise similar to the way that Xbox one allowed fans to vote on backwards compatibility games they wanted to see back the most. If the internet forum received enough attention and seemed worthwhile to produce then that would be the moment where the film would be able to be put into motion if the funding etc was there


Secondary research


When carrying out the secondary research it would be essential to looks at comps almost instantly and how they faired in their ventures to give a good indication of what to expect and what to strive for . For the film Captain America the winter soldier the immediate completion to look at would be other rivaling superhero films from similar franchises such as superhero films. Ways to monitor how the comps done via secondary research would be to look at box office figures and check them against the previous captain America films figures and check the similarities between the two  for example the iron man 3 film would be a direct comp for captain America the winter soldier. For captain America it would have a lot to live up to in relation to Iron Man 3 with this film boasting a 1.215 billion pound earnings on the box office figures giving it a massive reputation. To be able to replicate Iron mans success captain America would need to go to internet forums to pick up more information and to develop their ideology to be able resignate more with the audience  so for example asking more challenging and in detail questions of what the audience truly wants to see and feel from the film so that it reaches out to each member of the audience.

Market research
Before releasing a film it is very important to take note of the direct competition straight away once a comp has been identified it allows the film that you are focusing on the chance to know what it's up against and allows members of the team to analyze the comps pros and cons to outshine this and to be the best it can be. Captain America the winter soldier is a film that fits into the market of the superhero genre meaning that it will have a variety of films within that market to compete against.

Audience research


Before releasing a film it is of the utmost integrity that the audience for the film has been pinpointed so that it is made easier to provide an interest into the film by pitching to the right target audience. By having the right target audience it makes it a lot easier to design certain specifics for the movie such as the movie trailer. For a movie the movie trailer is usually the thing that manages to give a massive hype for the actual release so if you have a good idea of  what audience that you are targeting then it allows you to really home in on your target audience and produce a trailer that is going to provide a massive hype for that audience. By finding out what type of media your audience consumes allows you to be able to narrow down their primary interests and to integrate them into the film.


Production research


When planning a film out it is very important that the production side of the project has been carefully revised over in order to make sure that all things run  smoothly. For a big budget film it is extremely important that the budget itself is managed and controlled accordingly. For example maxing out the budget on high payed actors and extremely good visual effects will then leave other important parts of the movie out of proportion in terms of the money so it is very important that the money is managed and balanced correctly. For a massive budget film it would be necessary to hire an accountant to be able to keep updates on where every penny of the money is going and ensuring that the budget isn't drained dry. Production covers a lot of areas meaning that the budget would have to pay out for locations needed to actually shoot the film on. For Captain America the winter soldier their would need to be a lot of locations for filming meaning that this would need to be weighed up and tied down before setting the wheels in motion and actually rolling out the cameras. Before a film has been made it is important that the distribution route has already been thought out for example upon release cinemas such as showcase and cineworld jump on board with the project. Some films are aimed to go out straight to DVD or to Netflix nowadays so if that was the case for this film that would need to be highlighted early on other wise paying companies such as cineworld to show trailers before release and to then play the film when released would be a massive stepping stone.


Market research


When looking to release a film it is important to identify the genre of it and to look at potential comps for this movie. For Captain America the winter soldier the main comps would include all superhero films based off of comics such as Iron Man 3. When looking for a date to actually release the film it would be important to take into consideration  What else is looking to be released at this time so that you know what you are going to be up against and whether or not to go toe to toe with a main competitor. This film will be released to all the main stream media distributors such as cineworld showcase and other cinemas upon release  meaning that this will get a lot of coverage from within that environment. Once the target audience is identified it gives a clearer view on what to aim for. If another superhero film was being shown at the time of a trailer being available it would mean that this would be shown to the audience before the original film they are going to see because the  audience are highly likely to have an interest in this film also. If past superhero movies are a good benchmark to go from superhero films seem to tend very impressively in the market take Iron man 3 for example that grossed over 1.2 billion meaning there is clearly a high demand in this area.


Interpreting results
 In conclusion it is apparent that great detail goes into producing and releasing a successful film and in order to make sure that  it is successful all of these areas written above need to be taken seriously and followed accordingly. Many components go into all aspects of the film and are all of equal importance.