Adams last assignment

Table of contents

1) Introduction

2)Overview

3) Main report

4) conclusion

Introduction

For this assignment I will be reviewing the film Captain America The winter soldier and identifying the key competitors for the film and provide an overview on the way that the comps faired in their venture and give an idea of what to expect upon release

Overview

Captain America the winter soldier is a film produced by the Russo brothers Anthony and Joe and is a follow up to the first captain America film. The standout cast members include Scarlett Johansson Chris Evans and Anthony Mackie just to name a few    

Main report

Primary research


For the Film captain America the winter soldier their will need to be a great deal of primary research put in to be certain that the film can be as successful as possible. Methods of primary research that I would carry out upon the release of the film would be questionnaires this would be a very good way of gathering the information on peoples preferences and if they would like to see these movies. When filling out a questionnaire it is of high integrity that the questionnaires were handed out to neutral parties so that the results weren't to one side and  would give a lot more of a fair reflection on the findings. Other ways of primary research could be delving into the franchise of captain America and looking through the past film productions and seeing how the predecessors faired so that it allows you to capitalize on the things that were missed out on and to integrate these ideas into effect. Finally another form of primary research that could be carried out would be an internet forum vote that would give the fans the opportunity to  vote if they wanted to see a follow up to the franchise similar to the way that Xbox one allowed fans to vote on backwards compatibility games they wanted to see back the most. If the internet forum received enough attention and seemed worthwhile to produce then that would be the moment where the film would be able to be put into motion if the funding etc was there


Secondary research


When carrying out the secondary research it would be essential to looks at comps almost instantly and how they faired in their ventures to give a good indication of what to expect and what to strive for . For the film Captain America the winter soldier the immediate completion to look at would be other rivaling superhero films from similar franchises such as superhero films. Ways to monitor how the comps done via secondary research would be to look at box office figures and check them against the previous captain America films figures and check the similarities between the two  for example the iron man 3 film would be a direct comp for captain America the winter soldier. For captain America it would have a lot to live up to in relation to Iron Man 3 with this film boasting a 1.215 billion pound earnings on the box office figures giving it a massive reputation. To be able to replicate Iron mans success captain America would need to go to internet forums to pick up more information and to develop their ideology to be able resignate more with the audience  so for example asking more challenging and in detail questions of what the audience truly wants to see and feel from the film so that it reaches out to each member of the audience.

Market research
Before releasing a film it is very important to take note of the direct competition straight away once a comp has been identified it allows the film that you are focusing on the chance to know what it's up against and allows members of the team to analyze the comps pros and cons to outshine this and to be the best it can be. Captain America the winter soldier is a film that fits into the market of the superhero genre meaning that it will have a variety of films within that market to compete against.

Audience research


Before releasing a film it is of the utmost integrity that the audience for the film has been pinpointed so that it is made easier to provide an interest into the film by pitching to the right target audience. By having the right target audience it makes it a lot easier to design certain specifics for the movie such as the movie trailer. For a movie the movie trailer is usually the thing that manages to give a massive hype for the actual release so if you have a good idea of  what audience that you are targeting then it allows you to really home in on your target audience and produce a trailer that is going to provide a massive hype for that audience. By finding out what type of media your audience consumes allows you to be able to narrow down their primary interests and to integrate them into the film.


Production research


When planning a film out it is very important that the production side of the project has been carefully revised over in order to make sure that all things run  smoothly. For a big budget film it is extremely important that the budget itself is managed and controlled accordingly. For example maxing out the budget on high payed actors and extremely good visual effects will then leave other important parts of the movie out of proportion in terms of the money so it is very important that the money is managed and balanced correctly. For a massive budget film it would be necessary to hire an accountant to be able to keep updates on where every penny of the money is going and ensuring that the budget isn't drained dry. Production covers a lot of areas meaning that the budget would have to pay out for locations needed to actually shoot the film on. For Captain America the winter soldier their would need to be a lot of locations for filming meaning that this would need to be weighed up and tied down before setting the wheels in motion and actually rolling out the cameras. Before a film has been made it is important that the distribution route has already been thought out for example upon release cinemas such as showcase and cineworld jump on board with the project. Some films are aimed to go out straight to DVD or to Netflix nowadays so if that was the case for this film that would need to be highlighted early on other wise paying companies such as cineworld to show trailers before release and to then play the film when released would be a massive stepping stone.


Market research


When looking to release a film it is important to identify the genre of it and to look at potential comps for this movie. For Captain America the winter soldier the main comps would include all superhero films based off of comics such as Iron Man 3. When looking for a date to actually release the film it would be important to take into consideration  What else is looking to be released at this time so that you know what you are going to be up against and whether or not to go toe to toe with a main competitor. This film will be released to all the main stream media distributors such as cineworld showcase and other cinemas upon release  meaning that this will get a lot of coverage from within that environment. Once the target audience is identified it gives a clearer view on what to aim for. If another superhero film was being shown at the time of a trailer being available it would mean that this would be shown to the audience before the original film they are going to see because the  audience are highly likely to have an interest in this film also. If past superhero movies are a good benchmark to go from superhero films seem to tend very impressively in the market take Iron man 3 for example that grossed over 1.2 billion meaning there is clearly a high demand in this area.


Interpreting results
 In conclusion it is apparent that great detail goes into producing and releasing a successful film and in order to make sure that  it is successful all of these areas written above need to be taken seriously and followed accordingly. Many components go into all aspects of the film and are all of equal importance.