the purpose of editing

Editing is absolutely  integral to the development of a movie and to engage with the audience in a certain manor. When editing is done to a very high standard it has the ability to be able to bring the audience closer and give a real connection. Without the use of editing it would be impossible for films to transaction properly because the clips wouldn't be able to be cut up properly. The editing process is prominent within the pre production stage as this is when the film is being worked on to become the final product with the  editing having a massive impact on the end product. The role of an editor is to be able to edit the footage that they have received from the cameramen and be able to piece it all together into a film so that it is fully understandable for the viewer and it is pieced together. there is a massive difference between certain shots which means when the editor sits down to begin the cutting process they will analyse the type of scene it is and then start cutting the shots accordingly. For example if the shots are set in a horror style situation the editor may choose to slow  down the clips and then gradually build up the speed to create a sense of tension and create worry into the audience as everything suddenly changes quickly. The way that the music sounds in the background sounds can really turn a scene on its head for example if the scene is intending on promoting sadness then it would be detrimental to scene to use upbeat music so its very important that they  are aware of what will give the scene the best vibe.

Conventions of editing


Within the film industry their are many ways that a film can be shot and filmed that can give it a certain feel  that the editor is trying to portray. Their is in an unwritten rule in the industry known as the 180 degree rule this  is a very important rule in this line of work and is very rarely gone against. The 180 degree rule is absolutely vital when their is dialogue between two characters being exchanged. This rule is focused on an imaginary line that has the effect of an axis that connects both the characters. When this is performed it makes it a lot easier for the audience to engage with what's happening on the screen and the movement that is taking place. Another aspect of editing that has a massive importance when filming is continuity editing in this stage it is making sure that the once the scene comes to an end the next scene transitions smoothly and has a relevance to the previous so that the continuity of the scene carries on in a professional manor. The reason that continuity editing is such a primary feature within the industry is because without it the scenes would cut and it would leave the viewers baffled if it bared very little relevance to that last scene.  Another editing technique that really captures the imagination of the audience is jump cuts this is when a shot possesses two shots of the same subject from different angles  that can then allow them to be cut together quickly to give a good effect. This is also very helpful because in some circumstances it means that they can move straight onto the next clip and gives a good alternative to having to pan the camera.

Development of video editing
The film industry has changed massively since the development of editing.In the beginning of the filming era it was unknown that editing was possible back then so these films were carried out on a one shot basis. The film industry has came a long way since the beginning with their being millions of pounds worth of tech equipment being used to help achieve the perfect shots and  produce high quality work. One of the first films to show glimpses of editing was a film produced in 1903 called life of  a fireman this film shows the sequence of a fireman saving a women who was trapped in a burning building firstly the camera is showing them inside the building then it shows a shot of outside the building this is known as different points of view editing. Nowadays their are many components that allow us to edit films to an exceptional standard as a pose to back in 1903 when their was a limit to what was possible. A development on different points of view editing shown in current time would be the ability to now do multiple camera actions this is commonly used in action films. Because of the developments of editing now its possible to engage with the audience via using different shots of an ongoing conversations to convey different emotions

local motion poster idea

Part 1

For this assignment I will be compiling together an informative poster for the company that I am working on behalf of local motion. I  aim to provide a colourful poster that will grab peoples attention when boarding public transport . It is statistically proven that when their is  seemingly to much text and the poster doesn't have a vibrant color scheme that not many people will actually take the time out of their day to read the entirety of the poster. For this poster I  think it would be highly beneficial if there were lots of these posters on buses and trains in a bid to appeal to the people that are users to carry on frequently using the service. My idea for this poster would be to try and portray the users to be heroes and let them know how much good they are doing for the environment etc. In the poster it would appeal to users to carry on doing good and using the public transport by listing the benefits of this form of transport and how it outweighs the negatives of travelling by car. Finally in this poster I will be encouraging readers to spread the word of local motion and  of the positives of using public transport as a pose to using a car. In this poster it would be vital that I included the logo into the poster so that it would be made apparent to the people whom are reading it who is promoting this message. By making this it will help spread the name of local motion and also increase the knowledge of the target market  and help them buy into the ideology of local motion. When producing a poster it is integral that a lot of thought goes  into what you want your text to look like once on the page. Their are a variety of typefaces that are to our disposal and for this poster I believe that the times new roman font would be the perfect fit for this poster as it brings a degree of simple efficiency to the poster as the text is simple but it also stands out which is vital for when its on the poster  . With my idea appealing to the people using public transport.

my aim is to capture the attention of the users and to try and get word to spread to other people who opt not to use this service and explain how using this service can benefit them. I feel the backdrop of the background would work well if it was a train  as this showcases the issue that we are trying to sell and it is very relevant to the project . On the poster I aim to bring to attention the positives of using the services that we are suggesting and state the facts on the effects of using other forms of transport such as cars. The poster needs to be very short and snappy because the chances of many people giving the poster their undefined attention is highly unlikely so peoples attention needs to be captured instantly with snappy slogans and typefaces that stand out.


Different types of typefaces 

Serif:  Local motion

Sans serif: Local Motion

Roman : Local Motion

Gothic: Local Motion

As you can see typefaces have a variety of different styles and effect the text in many different ways this is why its absolutely vital to choose the right typeface. Evidently the 2nd and 4th have a more striking impact compared to the 1st and 3rd

Part 2

Their are many types of different images to do with moving trains that all cost a certain price to use like say for example this image of  a train would cost 18 pound for a standard print. The legal repercussions of using this image illegally without paying for it could be very damaging to some companies. This is why i will be sourcing my image from a site that allows me to use the images for free so local motion wont get into trouble for the copyright.












Part 3





firstly i acquired a photo of a moving train off a free site on google  that allowed the images to be sourced  without charge and then cropped it and put it into my poster 



On this screenshot you can see that I have now added the local motion logo to my poster For this photo i needed to save the logo from the local motion website and then once i got it onto my poster i had to use the magic wand tool to rid the image of all the white around and then clicked delete .







Part 4 


I then went on to find the local motion logo on their own website and put it into my poster i had to use the magic wand tool to remove the white bits around the photo and clicked delete . Then i decided to put text on the poster to send out our message i put it in the times new roman font which is the one that i desired from the start.

my script for my film

INT. abandoned warehouse (day)

A cold long day alone in an abandoned warehouse fueled by drug withdrawal for a homeless teen

CLIVE (17) A troubled youth with a bloodcurdling past of drug and alcohol abuse leaving him homeless and trying to kick his habit alone

CLIVE

( asleep on the sofa)

( begin to rock backwards and forwards on the sofa )

( get off the sofa and walk out of shot and then pick up the alcohol prop on the floor and go to drink it )

( urinate against the wall and stagger whilst doing to show a drunken state)
(rocking in  a corner backwards and forwards while hunched up in a ball)
( walk slowly towards a room and once inside gaze through the window and then turn and face camera )
( throw a rock towards the wall and then walk away from the camera with your back to it slowly for approximately 50 yards)

Production diary for my film

Production diary for my film

My short film including one actor and one location will be filmed in an abandoned warehouse giving an exclusive and chilling view of living life homeless sleeping rough in a cold location in the middle of nowhere and the struggles that a person who has nobody to call upon can encounter on a daily basis. I hope that the short film will give an insight into the true loneliness of a person living on the streets and really engage with the audience and give a real sense of emotion.

Week 1

I have reviewed locations for filming and have asked for permission to film on a few peoples premises. I have also began to make a start to the script to give me a good idea of how it will all flow when on set.

week 2

i have competed my script that i needed to write and have found a public piece of land that i am able to film on due to a deal not being able to be forged between the owners of the land i was proposing to film on.

week 3 

I have just recently completed my storyboards so that myself and the crew have a clear indication of what we need to carry out once on set so that the filming of the scene flows and is done with relative ease

week 4

Today i had to carry out a risk assessment to ensure that myself and the crew are going to be in safe hands when filming on set and that all risk factors are weighed up and put into levels of severity helping me take precautions to ensure safety when on set.

Week 5

Today was filming !!! the production was carried out in just under 2 hours and everything went to plan capturing some great shots leaving me excited to piece this work together and see the outcome of such hard work from myself and my crew members .

week 6
nothing much completed this week just ensuring that the footage is in a safe folder and on my desktop ready for future weeks work
week 7
time to edit not one of my strong points within my skill set but piece by piece the work slowly formulated into a fantastic piece of work that I am  very proud  of . the music flowed with the film and the whole film gives off the outlook i wanted it to so overall i am very pleased.

week 8
final checks on the quality and the  audio of the film ensuring that it is to a high enough standard




week 9

the bulk of the work is complete and all that remains is the small task of exporting the finished film.

Adam unit 8 assignment 2

The people who make television and film industry work

Runner

In essence the role of a runner is to basically do as you are told when on set.  The runners jobs vary from set to set it an range from making cups of tea for the crew to running tapes to other neighbouring studios. The job role as a runner is the bottom of the ladder in the tv and film industry a large majority of runners are working on a voluntary basis receiving back valuable experience within the field to then progress on further up the ladder. Being a runner exposes you to meeting directors and producers within the scene and having access to equipment to further your abilities and engage a working relationship with the directors and producers which could stand in good stead for future reference if you proved your worth for reliability punctuality and efficiency .from runner to runner the wage per  annual year varies because some runners are more than happy to complete the work required of them on a voluntary basis however some individuals require pay and on average across the annual year the earnings would vary from around 9 to 10 thousand pound changing from runner to runner.

Producer 
The job of a producer is a very important role that carries a large amount of responsibility they have many jobs to carry out one of  which being overseeing the production of either the tv show or film they are working on. Without the producer it would be impossible to make a show or movie. Other responsibilities that the producer has would usually be to have an understanding of the budget and to manage it efficiently. Without good management from the producer the project would certainly suffer so it's integral that the producer is organised.

Cameraman/camerawomen
This role is a pretty self explanatory one with the individual put In charge simply been given the sole responsibility to capture the footage to a high standard. Even though this role seems like a simple one it is of the utmost importance and needs to be carried out efficiently and correctly. This role is one of the most important within the industry because of their is a fault on the end of the camera operator it could completely destroy the content.

Video editor 
The job role of a video editor is very interesting  because they are responsible for taking the uncut piece of work and adding the creative touch to be able to make it suitable for viewing. The editor will be responsible for adding various things to the footage for example sound effects music and anything else that may be required of them .when watching a film in the cinema or a series on TV a lot of work goes into creating that end prouct and video editors are responsible for cutting down the episode or movie and making the footage suitable for viewing and looking sharp.


Script writer 
This job role is exactly how it sounds when viewing it the role of the script writer is to come up with this idea and put it into effect on paper drawing up very specific  instructions. The script writer would need to set the scene on the piece of paper to help other members of the team produce this piece of work. They would be responsible for giving detailed instructions such as time of the day to shoot if this is necessary with the scene   the actors lines and  the chronological order of the events taking place

Director 
Within the tv and film industry the director is one of the most important members of the team because it is their job to help make sure the producing of the project is managed correctly. It is the directors job to bring the script on a piece of paper to fruition and make it come to life motivating and directing actors exactly what to do. To be a director it is absolutely integral that they posses very strong characteristics such as leadership  to be able to make the production a success.

Creative job roles include the people such as script writers and poster designers these people posses a freedom when carrying out their roles because they're more creative and the script writer can do their job to how they desire it.

Researchers are absolutely vital to the success of a film or tv show because it is their job to  go and collect information from target markets to see if their is a demand for what they are looking to produce. When producing a movie or tv show it is vital that they can find a location that suits the script so people would be put into place to ensure that this was possible and people would source locations. Other people who are highly involved in this area are the finance department they are their to ensure the budget is in a healthy situation and look at what needs to be purchased to cater for the needs of the production.

Organisational jobs are exacrly as they sound the people in production whom are their to cater to the needs of the film or show be it via transporting cast members  to and from the set and helping the cast in the direction to go when on set . Health and safety would also be a huge part of this sector because they would require risk assessments etc to be carried out to ensure the safety of everyone in filming and production.

Management is a part of production that has different levels when going from the top to bottom within the tv and fIlm industry  for example the director would be in charge of managing the cast members and directing them on their jobs. Another aspect of management roles would the accounting department would be responsible for managing the budget the casts salaries  and pretty much looking at the expenditure.

Editorial job roles usually coincide with the post production stage of the project their are many people who are responsible for these editorial roles including the video editors like mentioned previously . Other people who are part of the editorial sector are  the technology staff whom play a massive role in the production  these type of staff members can include riggers camera men and lighting operations and sound engineers etc.

A fixed term contract is a contract that is only scheduled for  certain amount of time and after that both parties will part ways. For example the actors on a certain TV or film set will only be required for a certain amount of time on set so this is where a fixed term contract will come in requiring the actor to only stay a certain amount of time.

For hourly rates this would mean that the employee would be paid on an hourly basis an example of this in the TV and film industry would be people such as camera men, rigger, runners  and editors etc who would be paid hourly on the basis of when they are required.

An irregular work pattern is where an employee is given hours that are after the usual 9 to 5 day job hours . For example actors could be required to work late hours due to the nature of the scene and the conditions that the scene needs. Another example would be runners could be required to work night shifts to deliver tapes to other companies at any given hour due to production companies being open all hours of the day.

Piece work is where an employee is paid on the basis of the piece of work that they are required to carry out for the company. For example somebody in the TV and film industry  that would be required to do piece work could be an artist that is designing a poster for the film the people designing this would be paid based  on the completion of this specific piece of works completion.

Shift work is where employees are given certain shifts that are regular such as a 9 till 5 to carry out job roles that fall into this field would be editors and runners. A runner would be working on a shift basis and would be contracted to a certain amount of hours. 

Freelancing means a self employed individual and example of this within the TV and film industry could be a graphic designer for instance the TV or film company could reach out to the graphic designer and ask if they could  require their services for a certain period of time to produce  a piece of work such as a snappy film poster to catch the attention of the public 

diary for kev

For tis animation i will be carrying out a time lapse animation of an object decaying over a certain period of time. firstly i was going to do it of an apple but as you can see on this video for the apple to fully decay it would take longer than the time period i had available to me to be able to produce a full analysis of the decay.











Idea 1

another idea that i'm  thinking about carrying out for my time lapse would be the ice cream melting. like this video i was thinking about showing the melting process of the item but in reverse order showing from its melted stage through to the  ice cream being back to its original state. unlike the apple the ice cream would fully complete the required process in a suitable timeframe making it a strong candidate to be chosen for this time lapse animation that i am producing.

Idea 2
 the next idea that I have is to do a time lapse animation of a chocolate bunny i think that the time lapse of this in reverse fashion would really give off an interesting result showing the bunny rise up from a pool of chocolate to a triumphant bunny standing tall. This idea fits into the time frame well as it would only take a couple of hours to complete the full course with the chocolate bunny being really sustainable to the warm camera lights that would melt it quite easily. Unlike the apple the bunny would be attainable and gives it a strong chance of being chosen for my time lapse.

For my time lapse i want to do it at home on my Ipad but with me not previously having experience with using the software i have watched the tutorial shown above that has taught me how to use this time lapse feature on the Ipad. With me doing my work at home it means that i will need to require my props for the video in order to be able to film.

Idea 3
My third  would be the time lapsing of the ice melting for this idea i feel that it would be really simple to do a time lapse of because the ice would melt really easily without the need for heat to be applied to it. For the ice i feel that it would look pretty good with the ice rising from a puddle of water up into a big ice cube. it would be pretty simple for me to carry this operation out with minimal expenses. this could also expand on towards an ice lolly if necessary with the ice having many different avenues available to my dispense.

Music for my Time lapse

The music that i am using for my time lapse will be the instrumental of Cadets Slut freestyle this will be the backing track behind my animation. I feel that this instrumental will give the video a good flow and will give the tranquil effect in behind that id like to achieve.



There was a certain degree of planning that i had to go through to ensure that my time lapse was successful first i had to go through all the planning process which is  listed above then when i actually came up with the idea  i had to gather all of my equipment such as the prop that i was time lapsing my ipad and a glass to hold it upright. once everything was in place it was time to set the wheels in motion i set the Ipad to time-lapse and let the ice lolly being its course of melting. After it had finished i began editing it by speeding the clips up and reversing the order of it making it go from a pool of liquid to a triumphant lolly.

This is the link to a short survey about my animation if you could let me know what you think it would be much appreciate it
https://www.surveymonkey.com/create/?sm=i_2BGd2AkXwRKci1oFCy06cTPwriZqZgA_2B3mL7M8G0DPM_3D

proof read adams assignment

Zombieville

Characters

Tyrone- main character former sas soldier

Millie - wife of Tyrone care home worker

Sasha- teenage daughter underachieving college dropout

Zak- boyfriend of Sasha dense character no family took in by sasha's  family

The show is a zombie based drama series based on a council estate and in surrounding areas following a family fleeing from a new piece of chemical warfare exposed to the public by the government to control population overcrowding. The show will inherit the typical English sense of humour around a family from a council estate but will also possess  a large amount of seriousness behind it as the family are constantly trying to fight back against the zombies and find survivors. The TV show will be a e4 exclusive and will begin with airing 6 episodes of the first season the grippingly  interesting drama with a hint of English humour will catch the imagination of viewers with a real insight into each character's life and secrets they all lead. The series will follow the family as they struggle to make ends meet in a high pressure situation where everyday could be there last with the prominent threat of zombies constant. Each character possesses  secrets that are of high significance to the current situation around them and it's no coincidence that the group are all still alive and many millions perished many secrets and lies circulate the gang.

Market research

Zombieville  is easily comparable to the very popular  zombie drama the walking dead. Both of the two shows cover the zombie genre and both are very similar in the way that they follow a family on their own personal journey together trying to survive. The Walking dead was a smash hit and still has ongoing seasons carrying on with the huge fan favourite climbing to its 7 seasons with an ongoing story line and a still high demand. The walking dead premiered on AMC and Fox and spread to over 120 countries on its debut episode and was hugely successful with it receiving an average viewers for season 1 of 5.24 million. The walking dead was aired every Sunday at 9pm and with it receiving such massive views like 5.24 million views on average for the first season it really puts into perspective the amount of consumers within this genre.  The target audience for zombieville is a very vast area with this appealing to people of all ages and genders. The market is so vast it could easily stretch from 15 years of age all the way up 50 to 60 with the humour being tasteful and the show being a riveting watch with plenty of interesting  storylines  and lies overlapping from character to character. Once the show has premiered i would like it to be possible for the show to be available on catch up on All 4 for UK viewers and Netflix for viewers around the world. Being on all 4 and Netflix would hugely boost the presence of the show with it receiving a lot of exposure with it being under shows  similar to walking dead segment of Netflix and also on the recent day list on all 4. The time of the shows airing really can be integral to the success of of the TV show  with it needing to be at the time that will reach out to the target market. For example for my target market of 15 to 30 years old males it would be very beneficial if the show aired at around 9 or potentially 10 o'clock then it would mean that all of the target market would be able to watch it as this is a peak prime time for this age range to watch a TV series. The walking dead premiered at 9pm on Sunday and then moved time slot to 10pm further seasons down the line due to my target market coinciding with the walking dead I would replicate this schedule .

Production

Initially  the budget for my TV series will be a very low one due to there not being  a massive need for many actors and not much of a need for really  expensive special effects. Most scene would require pretty cheap items with props  such as weapons to fight back against the zombies not resulting  in a massive fee to need to be paid. With the production being fairly low budget the action shots of the scene would be filmed around local council estates in the Middlesbrough area meaning that it wouldn't substantially damage the budget. The amount of actors required for the first 6 episodes would be 8 to 16 actors with the 4 main characters encountering minimal amounts of “walkers “ during the first season. The first 6 episodes will focus on before the chemical  exposure unleashed on them and will give an insight into their lives before the ordeal that has a large impact on them in the present which will continue on through the episodes to uncover the present. Other than the 4 main characters  at the top of the document the rest of the actors are playing a very minimal role within the series with zaks  parents having a cameo appearance  and the rest being walkers and found survivors. The show will follow the family on their journey for survival and will largely revolve around  the family protecting each other from potential threats on a day to day basis.

Target audience

The target market for zombieville  would be within the age range of 15 to 30 the reason for this is because  the storyline would really have a connection with this audience range. The reason zombieville  would have a large connection with the audience range between 15 to 30 range of men is because it has sharp snappy  storyline that has been proven to relate to this market. The violence with the weapons really relates to this specific market where it is proven that men aged in this category find this field to be interesting .  Another show that has a similar consumer interest to the show that I'm making is the walking dead this has a massive fan Base within the 15 to 30 range of males.